TVN In The News

  • The Australian - Machinima makes pitch for elusive Aussie bloke The world's most popular YouTube channel, Machinima, is opening its doors in Australia to attract hard-to-reach young men and the advertisers who want to connect with them.
  • TVN and Tourism Northern Territory push the boundaries of interactive TV On the 14the February ,The Video Network teamed up with Vizeum for Tourism NT to launch a brand new advertising format called the Real Time Travel Guide. The aim of the format is to bridge the gap between the branding effect of the 30 second spot and the interactive response opportunities of Internet TV.
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    TVN wins B&T Digital Services Company of the year TVN took out the gong for Digital Services Company of the year at the 2011 B&T Awards. The Digital Services Company of the year recognises the work of companies in the new media sector and how the company has contributed to growing the new media industry through innovation in the market.
  • TVN releases free internet TV guide to help brands navigate the internet TV space On 23rd January 2012, The Video Network released a free Guide to Internet TV to assist brands in navigating the rapidly evolving internet TV industry. The guide was designed to offer insights into key trends driving the internet TV ad market and the provide tips and traps for brands new to the internet TV space.
  • The Video Network launches branded content offering On the 17th October 2011, The Video Network launched a new branded content offering. The new division offers brands the opportunity to sponsor locally and globally sourced content promoted across TVN’s network of over 8.5 million viewers.
  • Internet TV advertising market set to grow 476% in five years In September 2011 The Video Network and Frost and Sullivan released the findings of their research that found the internet TV advertising industry is set to grow at a compound annual growth rate of 42% from 2011 to 2016., increasing in value from $54 million to $311 million. This massive growth outlook followed an explosion in online video streaming in Australia, which grew 550% from less than 2 billion videos in 2007 to 11 billion in 2011.
  • TVN first video publisher to offer real time brand protection and optimisation In September 2011, The Video Network announced the launch of guaranteed brand protection measures and real time brand optimisation services across our internet TV network. This was an industry first that was set to change the way internet TV advertising is valued and measured in Australia.
  • TVN reports 300% staff growth in six months; launches Melbourne office In July 2011, The Video Network announced that staff numbers had grew over 300% in just six months. This was from a two-staff start up on October 2010 to 24 staff in July 2011. The Video Network also launched their Melbourne office, headed up by Juliette Stead from Channel 4 London.
  • TVN signs platform partnerships with Ninemsn and SBS In September 2011, The Video Network announced key platform deals with several leading Australian broadcasters. Ninemsn and SBS were among the many publishers now leveraging TVN’s ad-insertion technology “The Video Platform” to deliver interactive TV style commercials into video content across multiple screens.
  • The Video Network drives rebirth of 30-second ad - 22 Sep 2010 There’s a new video kid on the block, leading the way in the world of digital advertising. The Video Network is carving a new future for the 30-second ad by providing the video technology and formats to allow viewers to choose the ads they want to see.
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    TVN Launches "Waiting for Hulu!" Campaign - 06 Jun 2011 Announcing the launch of ‘Waiting for Hulu’, an invitational video campaign based on American Internet TV Portal Hulu’s rumoured launch in Australia.
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