Transparency & Measurement

The emergence of VAST compliance (Digital Video Ad Serving Template) – the IAB endorsed standard for online video players – brings exciting opportunities around transparency and measurement of internet TV advertising.

Advertisers who work with VAST compliant publishers are able to understand the impact of their advertising on viewers though metrics such as completion rates, interaction rates, reach and frequency. The advertiser accesses this data through third party data to understand who is watching and how long they’re watching for.