Increased Ad Spend Efficiency

Less clutter and increased targeting on internet TV means stronger brand recall, reduced wastage and a significantly higher ad spend efficiency compared to traditional channels.

Recent comScore and Nielsen data shows internet TV outstrips traditional TV across all key measures: recall, relevance and likeability.

And when combined with traditional TV, internet TV is more effective at changing key consumer behaviour metrics including likely to try (16% uplift), I will switch (17% uplift) and likely to purchase more frequently (16% uplift).