Reach Light TV Viewers

Greater scale and reach efficiencies are also being achieved at a time when consumers are becoming harder to catch.  On average Australian’s are watching less TV (around two hours each day) while media fragmentation means we’re watching it across multiple devices.  For example, in a recent survey we saw 42% of viewership of a popular Australian show was consumed not at the scheduled broadcast time but at a time suitable to the viewer in time-shifted viewing ie when the ads could be fast forwarded.

This all means the elusive TV watcher is harder and more expensive to reach through scheduled broadcast television due to busy lifestyles.

Recent research conducted across TVN’s platform shows online video is directly reaching the light TV watcher with 69% of TVN’s viewers fitting this category.