Targeting and Scale

The beauty of internet TV is the ability to target specific audiences, eliminating wastage like no other medium.

TVN uses registered data that internet users have voluntarily shared, enabling true demographic targeting. This allows advertisers to buy 100% of a specified target audience for the first time in advertising history. For example, an advertiser may purchase males aged 24-30 residing in NSW.

The rapid growth of internet TV allows advertising to become more granular without compromising scale. Internet TV networks are able to reach huge audiences through PCs, smartphones, tablets and Internet connected TVs with over 10.6 million Australians currently accessing online video content via these devices each month. This is a key factor for traditional TV advertisers especially as the boundaries between traditional TV and internet delivered TV collapse.

Not only can internet TV offer the unique ability to target specific audiences, internet TV publishers are able to control the number of times a viewer is exposed to the ad. This is known as frequency capping, and along with targeting and scale delivers greater reach and buying efficiencies for advertisers that no other advertising medium or format can offer. TVN’s audience cloning uses profiling technology that analyses data from the TVN network and market leading data providers such as BlueKai and eXelate to provide unprecedented insight into audience behaviours.