Engagement

Once we’ve reached your target consumer, the online video format has the flexibility to offer genuine viewer engagement.

The relationship you have with your PC, laptop, smartphone or tablet is different to that of the traditional TV. Users are actively engaging with their chosen device compared to the more passive experience of traditional TV.

Through internet TV, consumers can choose their own adventure, extend a 15 second ad break to one minute or share the ad on social media, for example.  These are all different types of ‘pre-roll ad formats’ and explain why internet TV sets the standard for interactivity enabled by VPAID.