Distributed Video

All manner of mid-tier sites (comScore top 100 to 250) are eager to increase their revenue and engagement levels through video and have embedded video players on their home pages.

Through syndication services including those provided by Oggifinogi, which is now owned by Collective, they are pulling in video content on everything from entertainment to topical news, events and “how to”.

Oggifinogi reaches more than 150 million unique users across more than 2,500 publisher sites. Audience aggregators like Collective sell across these sites by audience to provide efficient reach of the online video audience.