Television Content

Much more appealing to advertisers is professionally produced TV content, which comes in various forms.

Most of us are familiar with full broadcast episodes with a growing number of the TV networks uploading programs on their websites after the initial broadcast. Consumers love this format because it helps them catch up on shows they’ve missed.Some TV networks are also producing clips and short form episodic TV content that includes outtakes and interviews with the stars. News and sports are another much loved short form video that can deliver very specific audiences.

TVN will provide a way to sponsor catch-up TV in an environment other than the show itself with the ability to browse a show’s content from within an ad unit.  This provides a win win for broadcasters and brands alike.

Advertisers can already insert ads into this format via TVN’s technology.  Plus we’re in conversation with a number of global networks to bring new full broadcast episodes to Australia.