Viral Video

These are advertiser led videos created to be sent virally to promote a brand.  Top favourites include clips from Old Spice, Nike Soccer World Cup and T Mobile.

According to Kantar’s video unit (the pre-eminent global provider of compelling and actionable market insights), 200+ top US brands have released viral videos. Of those, less than 50% have passed half a million views without an identifiable supporting media buy.